Websites & Digital Experiences
I design and build responsive websites, landing pages, booking systems, and portfolio sites that are both beautiful and functional.
I'm a web designer and automation builder with a virtual-assistant background — so I don't just make pretty websites, I build the booking flows, auto-replies and systems that save founders real hours every week. One calm point of contact for design, development, and everything behind the scenes.

I'm Abby — the one-woman team behind Hankerism. I started out as a virtual assistant, grew into marketing support, taught myself web design, and now build the automations that tie it all together. Six years of keeping founders organised, now paired with a designer's eye and a developer's toolkit.
The result: your brand feels cared for, top to bottom — organised behind the scenes and lovely out front.
From building websites to streamlining operations and automating workflows, I help businesses create smoother digital experiences.
I design and build responsive websites, landing pages, booking systems, and portfolio sites that are both beautiful and functional.
I help keep day-to-day operations organized through calendar management, inbox support, content scheduling, and administrative assistance.
I create systems that reduce manual work and improve customer experiences through automated workflows and integrations.
Thoughtfully crafted portfolio projects inspired by real businesses — each designed, developed, and structured like a client project.
A serene portfolio site for a boutique resort — paired with a Make + Airtable pipeline that turns enquiries into booked reservations automatically.
A warm one-page site for a local café — menu, story, and a tap-to-message enquiry form that lands straight in the owner's inbox.
A playful multi-page site for a cat adoption & rescue group — an adoptable-cat gallery, adoption enquiry forms, and friendly auto-replies handled through GoHighLevel.
This is where I save you the most time. Little workflows that catch a new enquiry, reply, book it in, and let you know — all while you're doing something else.
A form fill or DM lands in the inbox
Details logged neatly in Airtable
Calendar invite sent automatically
A tidy summary pings your phone
Whether you need a website, fresh social designs, or an automation that finally takes a task off your plate — I'd love to help.
Start a project