2019Stage 01
Virtual Assistant
Where it all began — inboxes, calendars and client care. I learned how a business actually runs day to day, and how much a calm, organised hand is worth.
Inbox & calendarSchedulingClient care
About · Hankerism
Hi, I'm Abby ✿
I'm the one-woman studio behind Hankerism, and I help small businesses in three connected ways — web design, automation, and virtual assistance. So your site looks lovely, your busywork runs itself, and the day-to-day stays handled.
Web Design
Automation
Virtual Assistance
that's me ♡
hi, I'm Abby!
welcome ✿
my palette ✿
3-in-1
web · auto · VA
web · auto · VA
01 My journey
How I got here, one skill at a time
I didn't start out building websites. I started out keeping other people's days in order — and kept reaching for the next useful skill whenever a client needed more.
Each step built on the last. Today those layers stack into one person who can run your operations and build the things that run them.
follow the trail →2021Stage 02
Marketing Support
Moved closer to the work that grows a brand — content, social and campaign admin. I started thinking about audience and outcomes, not just tasks.
ContentSocial mediaCampaign admin
2023Stage 03
Web Design
Learned to build the thing itself. HTML, CSS and JavaScript turned ideas into real pages — designs that look lovely and are genuinely nice to use.
HTML / CSS / JSLayoutBrand visuals
NowStage 04
Automation Builder
The natural next step: wiring everything together so it runs without me. Forms, follow-ups and hand-offs that quietly take work off the plate.
Make.comGoHighLevelAirtable
02 What makes me different
Two skill sets, one person
Most people pick a lane. I sit in the overlap — and that's exactly where good-looking sites meet how a business really runs.
Most web designers
Understand websites — layout, type and a pretty front end. But not always what happens after someone clicks.
&
Most VAs
Understand operations — the inboxes, follow-ups and systems behind the scenes. But not always how to build them.
here's the difference ♡
My background lets me understand both
Because I've lived on the operations side and the build side, I can make websites that don't just look good — they support the real workflows behind your business. The form connects to the follow-up. The booking lands in your calendar. The pretty page actually does its job.
03 Skills & tools
What's in my kit
The tools I actually reach for to build, automate and keep things running — pinned up scrapbook-style.
CodeHTML
CodeCSS
CodeJavaScript
DevGitHub
Build & CRMGoHighLevel
AutomationMake.com
DesignCanva
Data & OpsAirtable
OperationsGoogle Workspace
04 Off the clock
A little more me
♒ Aquarius girly
🐱 Cat lover
🦸♀️ Marvel fan
☕ Tea over coffee
💜 Lavender on everything
my comfort watchlist 🎬
- La La Land
- Mamma Mia
- Kimi no Na Wa
- Me Before You
say hi!let's be friends
let's make something lovely ♡
Let's Build Something Together
A website that finally fits, an automation that takes a task off your plate, or a steady hand on the day-to-day — tell me what you're working on and we'll figure it out.
Contact Me